At Smadex, there's no such thing as one solution that fits all. We understand that each campaign is unique with its own nuances, and there's much more to it than just ad delivery.
AI That Works for You
Advertisers need intelligent solutions that drive real results. Smadex can provide just that with a suite of AI-powered algorithms designed to optimize campaigns for performance and scalable growth.
Through constant analysis and teamwork, the Smadex performance team continuously works behind the scenes to develop new and better solutions, creating custom algorithms to boost app installs, engage users, optimize for specific in-app events, or drive ROI results..
Smadex Algorithms – Precision and Performance
Deep Neural Network (DNN)
Smadex's DNN technology uses advanced AI and machine learning to improve campaign performance by analyzing user behavior and context. With this information, the algorithm can learn and predict the best ad targeting strategies, aiming to maximize campaign value. It's state-of-the-art technology that is also used in current LLMs.
Key benefits:
- Improved Campaign Performance
- More Effective Ad Delivery
- Maximize ROAS
Custom Algorithm
On top of our DNN, we can design unique algorithms to meet specific campaign goals. Whether you aim to increase app installs, boost user engagement, or optimize for one in-app event, this customized algorithm can do it.
| Retargeting Campaigns | Cost per Event Optimization |
|---|---|
| Re-engage users with a unique algorithm trained exclusively on your 1st party data. | Optimize for any event in your funnel other than a purchase, such as reaching level 10 of a game. |
Key Benefits:
- Customization: This algorithm is exclusively trained on single-customer data, including first-party and campaign data from user installs, actions, and purchases.
- Improved Campaign Efficiency: Our custom algorithm accelerates and optimizes your campaign results by targeting intermediate events that align with your ultimate objectives.
- Enhanced User Experience: Delivering highly relevant ads to your target audience enhances user satisfaction and fosters repeat engagement.
Smadex's Specialized Algorithms for Success
At Smadex, we understand that each vertical and campaign type has unique needs and that creatives play a crucial role in campaign performance. That's why, by leveraging the capabilities of DNN and custom algorithms, we've developed more specialized solutions for these needs.
- Retained Users Algorithm: Optimizes the campaign by targeting the most valuable users, reducing churn, and increasing LTV.
- Creative Selector Algorithm: Based on the customer's KPIs, spending is automatically directed to the best-performing creative, keeping content fresh and maximizing engagement.
- Gaming Algorithm: Built to supercharge gaming campaigns by analyzing real-time players' data to maximize engagement and optimize towards a specific in-app event or ROAS.
Smadex's algorithms go beyond delivering ads. We build custom solutions to fit each campaign's requirements. Our algorithms are trained on first-party data for precision targeting. They align with key events to improve efficiency and ROi and enhance user experiences by delivering relevant, engaging ads that increase retention. Don't miss out on the opportunity to maximize your campaign performance.
